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Understand the Facts I will be the first to admit this is not a popular view but that doesn't make it wrong. With any type of marketing, you need to understand your market and study your competitors. Companies are cutting back on advertising more than ever but should they? If you look ... [More]

What is the best way to market your company online? The answer is not as clear cut as you would think. Many factors play into your online marketing strategy such as target audience, budget, market strategy and internal resources available. First lets start with the basics. Do you have a good websi... [More]

Creating an effective website is a challenging task with so many consumer choices. Whether your company is consumer directed or business to business, your website needs to be a reflection of your business brand and standards. Below I have listed some classic mistakes companies make with their webs... [More]