by Cogent_1
15. December 2008 03:02
The most important decision on has to make before we begin to analysis, design and implementation our web design is who is our targeted market and audience. Focus is to understand with to whom we are trying to converse. Our target is to create a web site with a motive, and expectantly we intend people to view it. In fact, it’s required to define the viewers even before we define about what the web site is suppose to do, this would truly make more clear picture once we understand the target market and audience.
If we have the focus of focused market and audience the query of "who" would conclude web contents, graphics and sounds we need to include, what kind of HTML tags we need to use and what other technologies are required.
It is significant to comprehend that we cannot commune with each and everyone. For example, a web site that is focused for children would probably not be very useful for computer professionals (except, the possibility, as a sample of how to do it).
Thus, we need to think for a minute before we proceed. It is not the substance of what kind of site we imagined but it’s all about what kind of audience we have determined. We need to start with the subject substance.
Subject Substance is the attempt to explain visitors about your product, services, company taking in consideration that they don’t know anything about it. It requires you to provide some basic information and instructions which are the key benefits for anyone to obtain our services. At the same time excessive details are not necessary. By simple defining the information, we can determine exactly what information is needed by the targeted market or the focused audience.
If feasible, a grand idea is to interview or survey some of your projected audience as it prevents many blunders which may otherwise have creep into the final stage creation. Always remember that our end user may not be the individual who is paying for the project - it is the populace with whom we are trying to communicate.
Few points which we need to define our audience or visitors are by their education, technology training, medical condition, graphical orientation, age level, etc. Once our audience or visitors, other things become obvious. Next comes the next stage for things like screen resolution, graphics formats (jpg, gif and png), load times, coding etc and so on.
The targeted audience also determines what kind of content would include on the site. As we can observe, by understanding our audience, we are able to answer many of the questions that come up during web site design. In fact, this understanding frequently makes the decisions become non-issues - they are palpable.